Screw it. Let's do it!_0

Are you having a hard time reaching decision makers? Are you having a hard time setting up well-qualified appointments, getting past gatekeepers, gathering information or finding if you are calling on the appropriate prospect in the first place? Maybe it... More

Are you having a hard time reaching decision makers? Are you having a hard time setting up well-qualified appointments, getting past gatekeepers, gathering information or finding if you are calling on the appropriate prospect in the first place? Maybe it seems impossible to get your cold calls returned, or you re getting stuck into an endless loop of voice mails. Today, the big problem with cold calling on businesses is that it is so hard to get a response. It s a bad situation – but it really doesn t have to be. It s really how you approach it. Richard Branson, for my mind one of the world s greatest entrepreneurs, wrote a book a few years back called "Screw it. Let s do it!" The basis of the book was pretty simple. If you ve got energy, passion, ambition and the right skills and techniques then get out there and do it. Don t procrastinate, don t consider, don t analyse until you paralyse, simply. . . do it. Branson’s philosophy is simply that you have Less