How to cross over to digital media
sales
Based on the briefs we’ve been receiving from our
clients recently, it’s apparent that there is a greater
emphasis and demand for media sales candidates
with an understanding of digital.
Whilst the core
principals...
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How to cross over to digital media
sales
Based on the briefs we’ve been receiving from our
clients recently, it’s apparent that there is a greater
emphasis and demand for media sales candidates
with an understanding of digital.
Whilst the core
principals may be the same, clients have begun to
expand their digital offering and as such need
candidates who can sell in such spaces effectively and
have a clear understanding of the medium.
So here
are a few pointers on how to cash in on online
advertising sales…
Core skills
First off, there are some core transferable skills that
you’ll need as well as some new ones to learn.
If
you’re already working in the industry you will
probably already have strong presentation,
communication and negotiation skills.
You’ll also be
incredibly media savvy and of course have
exceptional sales skills.
If you’re a little unsure of
yourself in these areas then it’s wise to approach your
current employer for additional training or take an
external course.
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