1
What is Email Spam?
Spam can be not only annoying but also dangerous to consumers.
What that means for you as an email
marketer is that the safety precautions that email service providers have put in place to control the
amount of spam that makes it into...
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1
What is Email Spam?
Spam can be not only annoying but also dangerous to consumers.
What that means for you as an email
marketer is that the safety precautions that email service providers have put in place to control the
amount of spam that makes it into a user s inbox may actually work against your perfectly legitimate
and requested email to your subscribers.
As you expand your email marketing program, you ll
consistently be frustrated by having to fight your way past spam filters.
In this section, we ll take a closer
look at what email spam is so that you understand why those filters are so very important.
Take a moment right now to go to your email inbox.
Now, go to your spam or junk folder.
Depending on
how effective your spam filters are, when the last time you emptied your spam folder was, and who
your email service provider is, you may literally have hundreds of unsolicited email messages in your
spam box.
Of course, chances are that not only your email service provider
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